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Tailored program for German MBA students
NHH Executive :
Oslo, 9. juni 2022. Duftende av blomstrende vindvalmue og nyklippet, vått gress, ligger Hydroparken foran oss som en nyslått sommereng. Sola bryter gjennom i det vi entrer den ærverdige funkismurbygningen som huser NHHs Campus Oslo. Gjennom skyvedører av glass kan vi observere åtte velkledde og bebrillede voksne, tilsynelatende ivrig engasjert i faglig diskusjon. Menneskene utgjør en sammensatt gruppe av ledere og fagspesialister fra privat og offentlig sektor, som denne uken treffes til sin avsluttende samling i (studienavn). Lyset flommer fra høye vinduer mens diskusjonen fortsetter inne i undervisningslokalet. Vi lar studentene fortsette uforstyrret, mens vi beveger oss videre ut i byen.
Er du en som vil noe mer? Som tror på livslang læring og tenker framover. Som har målsetninger for deg selv og bedriften du jobber i – kanskje også for samfunnet og verden? For deg som leter etter tid eller anledning til å bygge på kompetansen og gå aktivt inn i nye karrieresteg, kan det hende videreutdanning er nøkkelen som setter fart ambisjonen.
NHH Executive has developed a customised program for MBA students from the University of Mainz in Germany, focusing on innovation and marketing in the Norwegian seafood industry.
By: Ove Sjøstrøm
Hatice Saribas, a German student, works as an internal auditor at the German Credit Rating Agency while pursuing her part-time MBA. She is among the 22 young professionals visiting NHH Executive to learn about the Norwegian seafood industry and marketing.
«In the second semester, we learn about marketing and combine it with the fishing industry in Norway.» For Saribas, the stay in Norway has been an eye-opener:
«I think it's amazing because it's very calm here, and the nature is wonderful. Also, the fish market and especially the salmon industry is exciting, because there is so much behind the scenes that we as consumers, especially in Germany, never think about.»
Practical approach
Aruna Divya Tatavarthy, an assistant professor at the Department of Strategy and Management, and Steffen Juranek, a professor at NHH, have jointly developed a program that combines academic knowledge with practical experience.
«We wanted to give them a genuine Norwegian experience,» Tatavarthy explains.
We give them a general introduction, where I teach about marketing and Steffen about innovation. Then they get a group assignment where they propose a product based on Norwegian salmon and develop a marketing strategy for it.
Aruna Divya Tatavarthyz, assistant professor, NHH
The program also includes an excursion to a salmon farm by RIB boat, providing students with firsthand experience in Norwegian aquaculture.
«We use the industry as an application of our academic subjects,» says Juranek. «The good thing about this is that most don't know much about the industry beforehand, so everyone is on the same level when they discuss.»
Customized and intensive program
NHH Executive designs programs tailored to the specific knowledge needs of its partners. Different programs and courses meet the unique requirements of businesses, organisations, and educational institutions. This program was developed in close collaboration with the University of Mainz.
«Our offerings are developed through close dialogue with our partner organisations, where we identify challenges and knowledge needs. This ensures that participants receive maximum benefit, which they can apply directly in their own organisation», says Kristin Aarefjord Stave, head of tailored programs at NHH Executive.
Long-term collaboration
This is the second time the University of Mainz has sent students to NHH Executive, and the goal is to make this a permanent arrangement every other year. The program is specifically designed for part-time students who combine MBA studies with full-time employment.
Tatavarthy emphasises the practical value of the program: «We try to combine our perspectives, the innovative side and the marketing side. By the end of this week, the students will work on how to bring new products to market, and how to make them marketable and profitable.»
Lasting impressions
For Hatice Saribas, the stay in Norway will leave lasting impressions that she takes home: «When I eat fish in the future, I will be more thoughtful. I love salmon, and now I know it comes from a good place, with sustainable production and an impressive logistics chain.»
She is also impressed by the Norwegian innovation culture: «I will take with me the Norwegian way of innovating, how to use nature sustainably. In Germany, we also have many opportunities, but in Norway, they really utilise them well, and now you are a very successful country.»
FINN UT HVILKET STUDIE FRA NHH Executive SOM PASSER FOR DEG
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